Online Marketing

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Online Marketing

No one can dispute the fact that businesses exist for the sake of selling goods or services for profit. However, without people finding your business, profitability will only be a wild dream. The same case applies to websites. If prospective customers cannot find your website, you cannot sell, and you cannot make profits. That is a fact.

Reach your Target Audience

Online marketing services provided by Tofauti Solutions do make it possible for customers to find you. We are here to assist in making people who are in need of your goods or services find your website. Simply put, online marketing is the art of harnessing advertising through the internet. Here, the objective is to reach target audiences. You could also call this web marketing or internet marketing.

Every hour, millions of people are on the internet. Businesses in Kenya and across the border have woken up to the reality that online marketing is the only sure way of creating awareness. Internet marketing uses the worldwide web to:

  • Tell prospective clients about a business and the products or services it offers
  • Sell advertising space, services or goods
  • Research on customer behavior and more specifically, preferences, needs and geographical location

We provide online marketing services in the following ways:

  1. Building websites

Tofauti Solutions builds websites that contain images, text, video and audio elements as per your requirements. We expertly interweave different types of content to inform prospective customers of your online presence. Also, we assist you in showing the same prospects benefits that they can find in your products or services.

  1. Search Engine Optimization

Search Engine Optimization or SEO is a technique used to improve the visibility of your website online. How is this so? You are already aware that there are billions of websites online. When searching for information online, people use certain words that they type on the space provided on Yahoo! Google, Bing, and other search engines. A properly optimized page will appear at the top of search engine results. A top-ranked web page increases the chances of someone visiting your website.

  • Blogs

Tofauti Solutions helps make your business visible by creating blogs where you can post comments touching on products or services you offer. If, on the other hand, you do not want to host your blog, we can post comments on other independent blogs. Our expertise enables us choose blogs that have a wide readership.

  1. Social Media

Social media consists of networks such as Facebook, LinkedIn, Twitter and many more. We’ve mentioned the three examples because they are the most widely used. It is a well-known fact that many internet users spend plenty of time on social media. What does this imply for your business? It means that you have a high possibility of finding people who have not heard about your business. Besides, if the same people know nothing about your business, they do not know the products and services it sells. Tofauti Solutions assists businesses exploit the marketing potential found in social media networks.

We provide online marketing solutions at reasonable rates. Tofauti Solutions is always willing to negotiate. Simply share your budget with us and we will work something out.